2014年1月高等教育自学考试统一命题考试

商务英语翻译

参考答案

一、句子汉译英（本大题共 8小题，每小题 3分，共 24分）

1.    The carpets made in our factory are beautiful and magnificent for their novel designs and elegant colors,

2.    Almost all product advertising is a profit - seeking business operation.

3.    Usefulness—does it meet a need or desire?

4.    Master the subject of Product Specification.

5.    You’re advised not to use any burner for heating or cooking in the room or the corridor.

6.    Usually, a company has more than one person selling the same products.

7.    Television has been a major adverting medium since it first became available on a network basis in 1948-

8.    The ocean bill of lading is often considered to be the most important document required by a letter of credit

二、句子英译汉（本大题共 7小题，每小题 3分，共 21分）

9.  加快能力建设，开拓未来，发展机遇，使各成员从全球化和新经济中受益。

10. 未完税交货（价）

11. 成本、保险费加运费（到岸价）

12. 我们（公司）已决定开展全国性广告宣传，电视广告定于十二月开始播出。

这些罐头都使甩厚纸板箱妥善包装，以防搬运中损坏。

14.   任何一方均可于书面通知对方三个月后终止本协议。

15.   卖方在收到信用证后，必须在45天内安排货物从生产厂运至发运港。

三、段落汉译英（本大题共 5小题，每小题 6分，共 30分）

16. A manufacturer must convince storekeepers that it will be profitable for them to stock/ sell the things/products he manufactures, and he must induce thousands or millions of unseen people to buy his products from storekeepers in various places. This kind of selling calls for both trade advertising and consumer advertising.

17. The letter of credit is die bank instrument that assures the person selling merchandise of payment if he makes the agreed - upon shipment On the other hand, it also assures the buyer that he is not required to pay until the seller ships the goods. It provides the buyer and the seller with mutual protection in dealing with each other.

18. But the more you know of the culture of the country you are dealing with, the less likely you are to get into difficulties. It is worth the effort

19. Economic forces surround our daily lives, influencing how easy or how hard it is to get a job, how much we can earn in our chosen occupations, and how much our paychecks will buy after we receive them.

20. Working Experience: Nov, 1994 - Dec. 1995:Executive assistant at Tai On Bank, Wan- chai Branch, Hong Kong Jan. 1996 – present: Teacher of English at St. Mary’s College, Hong Kong

四、段落英译汉（本大题共 5小题，每小题  5分，共 25分）

21. 建筑物的墙壁也经常用来涂写广告。户外广告的角语必须简单明了，以便使过路行人或汽车驾驶人一目了然。

22. 出口产品应很好地向潜在客户进行展示。首先要吸引他们的眼球，并且最好能勾他们的购买欲。此外，（展销）设计和标签使用均应依照进口国的法律要求，对产品的责任义务、文字说明及款式设计等各方面加以注意。

23. 我们应加强对外贸易协调，努力打破贸易壁垒，减少贸易磨擦，为企业争取公平贸易的环境。

24. 调研人员近来对竞争情报越来越感兴趣，就是要找出竞争对手目前在做什么，而且要预测他们将来可能做什么。销售人员是竞争情报的一个重要来源。

25.   双方凡因协议及其解释产生争执或双方（或经双方努力）双方未能满意解决之纠纷，应提交双方确认的仲裁人进行仲裁。